After four weeks of (full-time) work, today I launched Failory 3.0.
It's a complete re-designed version of the site, plus the launch of two new projects:
- Amazon Cemetery → Where we've analyzed Amazon's 50+ biggest failures.
- Tools → Where we've collected the best 80+ tools for startup founders.
Why did I change the design?
The previous website had many issues:
- The structure of the pages was confusing, making navigation throughout the site hard.
- Pages took a lot to load, which was perjudicial for SEO.
- The background color (blue) made the reading hard, which is unacceptable for a content website.
- The newsletter was a secondary thing on the site as I used to believe there wasnt' much value on it.
- Interviews were still the main content type of the website, even years after we had launch the Cemetery, boosted our blog and started creating digital products.
- There was no personal touch. Few people knew who was behind the website.
- It had tons of bugs.
The new website, instead:
- Has a clear structure, which gives importance to all of our content projects. The blog is divided into 6 categories, making access to articles easier. The navbar only promotes our main content pages; secondary ones, like the About, Sponsors and Contribute pages are only shown in the footer.
- Loads super fast. All images are optimized. Particularly in the blog articles, which are the main source of organic traffic.
- Has a white background and bigger fonts, which makes the reading easier.
- Focuses mainly on our newsletter, making it the hero section of our homepage, one of the most visited pages of the website. Some newsletter forms include social proof and a personal image, which adds a personal touch.
- Puts the Failory PMF eBook on a priority place, which forms part of our intents of growing Failory to $10k/mo, mainly through selling digital products.
Which tools did I use?
- Webflow → To build the whole website. It's incredible the amount of information that there's for any thing you may want to build with it.
- Jetboost → To create the dynamic filters and search bars on pages like Interviews and Cemetery. It's super easy to use and it saved me at least 25 hours.
- Typeform → To create the forms for people interested in being interviewed on Failory.
- Zapier → To connect the forms with my email.
- Placid → To automatically create our new social media sharing images.
The new website is up and running.
I'll keep an eye on its performance over time and the feedback given by Failory's users.
So far, everyone seems to like it, even Google.
Along with the website migration, I've started to use ConvertKit.
I'll be working on improving the newsletter over the following months, and building lead magnets and sequences to improve user to email subscriber conversion rates, as well as increase open and click rates.
Besides that, there's a lot to be done around SEO and digital products, as those are the main projects to achieve Failory's 2021 goals.
And build a great team. Dani, Carissa and Kyril have lately been helping me build many new things at a fast pace.
Date: March 4