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Product-Market Fit Resources

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Here are 72 resources about the concept of product-market fit and stories behind how 7 startups achieved it.

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If you want a curated and organized version of all these links, check out our Product-Market Fit eBook.

Resources

Building a Superhuman growth funnel to find product-market fit
Superhuman
Article
How Superhuman Built an Engine to Find Product/Market Fit
Superhuman
Article
How Superhuman Built an Engine to Find Product/Market Fit
Superhuman
Article
How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target
Superhuman
Article
The Product Market Fit Engine by Rahul Vohra
Superhuman
Article
The Superhuman Product/Market Fit Engine
Superhuman
Article
Finding Product-Market Fit
Segment
Article
Finding product-market fit… again!
Segment
Article
How to Find Product Market Fit
Segment
Video
On Finding Product Market Fit at Segment
Segment’s Bumpy Road to Product-Market Fit with Co-founder & CEO Peter Reinhardt
Segment
Video
ClassPass’ CMO on How and When to Invest in Product Marketing
ClassPass
Article
ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit
ClassPass
Article
Payal Kadakia | INBOUND 2018 Spotlight
ClassPass
Video
Find Product/Market Fit Through Customer Conversations
Intercom
Podcast
How Intercom landed 4,000 paying customers with no sales or marketing staff
Intercom
Podcast
On Starting and Scaling Intercom
Intercom
Podcast
Des Traynor on how to keep your company aligned during hypergrowth
Intercom
Article
How Intercom Co-founder Des Traynor Uses “Clusters of Demand” to Find Product-Market Fit
Intercom
Article
How The 'Silly' Irish Founders At Intercom Built One Of Silicon Valley's Fastest-Growing Businesses
Intercom
Article
Intercom, the story behind the business messaging platform
Intercom
Article
Finding Product-Market Fit in the New Normal, with Des Traynor, Intercom
Intercom
Video
What comes after product market fit?
Intercom
Video
Intercom's first pitch deck
Intercom
Presentation
Airbnb Statistics
Airbnb: The Growth Story You Didn't Know
Airbnb
Article
Airbnb’s Growth Strategy: How they attract and retain 150 million users
How 3 Startups Achieved Product-market Fit
Airbnb
Article
How Airbnb Capitalised on Opportunities To Become A Billion Dollar Business
Airbnb
Article
How AirBnB Used Design To Master Product Market Fit
Airbnb
Article
Growth for Startups
It Begins with Product Market Fit
Under the Microscope: How Airbnb Thinks About Product/Market Fit, Team & More
Airbnb
Video
731 Slack Users Reveal Why It’s So Addictive
Slack
Article
From Instagram To Slack: 9 Successful Startup Pivots
Slack
Article
How Slack Became an $16 Billion Business by Making Work Less Boring
Slack
Article
How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever
Slack
Article
How Slack, Dropbox and Spotify Achieved Product-Market Fit
Slack
Article
Slack: The Fastest Business App Growth in History
Slack’s Founder On How They Became a $1 Billion Company In Two Years
The Big Pivot of Slack
Slack
Article
How PayPal & Trulia Navigated Downturns
PayPal
Podcast
History of PayPal: Timeline and Facts
PayPal
Article
Finding Product/Market Fit: When To Stand Firm & When To Pivot
PayPal
Article
How to bring a product to market - A very rare interview with Sean Ellis
PayPal
Article
The Sharp Startup: When PayPal Found Product-Market Fit
PayPal
Article
How PayPal Became the Internet's Payment System
PayPal
Video
Reid Hoffman On PayPal’s Pivoted Path To Success
10 Places to Find Product-Market Fit
12 Things about Product-Market Fit
Article
A Playbook for Achieving Product-Market Fit
A Quantitative Approach to Product Market Fit
Conducting user research
Finding product-market fit: models and frameworks for SaaS companies
Article
Fundamentals of Product-Market Fit
Growing your PMF
How to find and maintain product/market fit
How to know if you've got product-market fit
How to Measure PMF with Survey.io
Is the product-market fit survey accurate?
Planning for product-market fit before launch
The Never Ending Road To Product Market Fit
The New Mindset for Product-Market Fit
The Playbook for Achieving Product-Market Fit
What it feels like when you've found product-market fit
Zero to Product-Market Fit (Presentation)
Feeling "pull" from the market
Social Post
David Rusenko on How To Find Product Market Fit
Four Fit for $100M+ Growth
The Real Product Market Fit
The Mom Test
Measuring PMF Qualitatively
Presentation