Hey, I'm Nico!

Hey, I'm Nico!

🇦🇷 Buenos Aires, Argentina | 21 years

Founder of Failory, a content site for startup founders. Business Economics student at Universidad Torcuato Di Tella.

🎓 Education & Work


Universidad Torcuato Di Tella

2020 - 2023 | Website

Business Economy student



2017 - Now | Website




2021 - 2022


💪 Strengths

💡 Idea Validation

I can validate a startup idea with little capital, time, and without any existing product. Here's how I did it with Failory's PMF eBook.

🛠 No Code Tools

I don't know how to code, but I've been able to build everything at Failory using Webflow, Airtable, Zapier and a few other no-code tools.


I've grown Failory's organic traffic to 250k users per month. I have a 4-step framework for Programmatic SEO.

🚀 MVPs

Without coding, I can create simple versions of a product/feature idea in order to validate market's interest.

📚 Digital Products

Failory's #1 eBook was a success, bringing +$5k in sales. I've found a way to validate digital product ideas, pre-sell them and have a winning launch.

💬 Researching

I'm good at finding information in Google, generally scrapping or automating some stuff (with no-code tools).

⚒ Arsenal

Tools I frequently use in my projects:

📚 Resources

Resources for startup founders:

Product-Market Fit Resources

🤙 Get in touch!

Nicolás Cerdeira | 2023 | Made with Notion.